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Industry Insights

02/20/2020

Customer feedback is important for every pest control company because it allows pest management professionals (PMPs) to make adjustments that will help ensure customer satisfaction. Fortunately, technology makes it easier than ever for customers to rate their experiences. Brad Jenson, executive vice president of business development for Podium Corp., outlined at an industry software user conference earlier this year six ways to bolster the number of online reviews your company receives, and thus your overall online rating. The Lehi, Utah-based software platform provider focuses on online...

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12/16/2019

More than 3.5 billion searches are made on Google every day. It is the most used search engine on the internet across all platforms, although alternatives include Bing and Yahoo. If you want your pest management company to be ranked high with Google, focus on the following:    1. Website optimization. In pest control, that means organizing your site by pest. Although your business goal may be recurring revenue, the customer’s initial call almost always is driven by a pest problem he or she currently is experiencing. That means recurring revenue is a sales issue, not a mar...

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