More than 3.5 billion searches are made on Google every day. It is the most used search engine on the internet across all platforms, although alternatives include Bing and Yahoo. If you want your pest management company to be ranked high with Google, focus on the following:
1. Website optimization.
In pest control, that means organizing your site by pest. Although your business goal may be recurring revenue, the customer’s initial call almost always is driven by a pest problem he or she currently is experiencing. That means recurring revenue is a sales issue, not a mar...